Leadership Team

One measure of a successful real estate brokerage is the quality of its agents.   The Berkshire Hathaway HomeServices California Properties management team provides a supportive, nurturing, and professional environment for the veteran and new agent alike. With over 120 years of combined South Bay Real Estate experience, the full time management team at BHHS California Properties takes a very hands-on approach when it comes to the success of their associates.

Management goals include helping associates achieve their potential through a successful long-term career designed around a profitable business model that provides exemplary service to their clients.  A seven-day a week open-door management policy enables our associates to gain help with all real estate matters including challenging transactions. Some of the many ways the management team assists associates on a daily basis include creating strategies for developing business, structuring client proposals, solving immediate problems and developing efficient business plans.

Bruce Short

Bruce has lived in the South Bay since 1958. He grew up in Torrance, attended Torrance High and El Camino Junior College and is a UCLA alumnus. He started his real estate career in 1972 and founded the company in 1975. Bruce takes a very hands-on approach when it comes to the success of the company. His philosophy is simple: Play it straight, tell the truth, work hard, commit totally, and you cannot help but succeed. It’s been a philosophy that has served the company well. For almost 40 years, the company has been one of the most successful real estate companies in America


President and CEO

Jerry Short

Public Relations & Events and licensed since 1974, Jerrie co-founded the company in 1975 along with her husband Bruce. Under their guidance, the company grew from 15 associates to 200 BHHS California Properties associates today. Over the last 40 years, Jerrie has focused on providing the sales associate with support services that exceed their expectations. For her, it is all about the “personal touch” when it comes to working with people. Technology is an amazing real estate tool, but in a world that is more and more driven by Facebook, Twitter, search engines and blogging, there is no substitute for working side-by-side with an individual to accomplish their goals.


Vice President

Rick Elorriaga

Executive Vice President, Rick has been actively involved with the company since 1977. He oversees the daily operations of the three offices in the South Bay and is Manager of the Skypark office. He brings an extremely proficient knowledge of the code of ethics and contract intricacies to the table. Rick is the “go to guy” when it comes to dealing with extremely challenging or difficult transactions.  Rick has been the driving force behind BHHS California Properties training and mentoring program. His unique approach to training has helped produce some of the most knowledgeable and successful agents in the business.


President and CEO

Rich Senner

After 25 years of recruiting talent for large firms in IT , Manufaturing , Finanance , Sales, and Engineering fields Rich switched gears to apply his relational and communication skills to Real Estate . His philosophy is simple "To treat people the way I would like to be treated", Rich currently oversees Human Resources , Risk management , Recruiting, and works closely with Bruce, Jerrie, Rick and Mistydawn in all phases of operation and management . 


Director of Operations

Mistydawn Jones

Since 1985 Mistydawn has been committed to meeting the needs of her clients and measuring that success one family at a time. She strives to accomplish all she does with grace, love and enthusiasm. Mistydawn brings that same dedication to working with the sales associates in her branch. She is grateful, inspired and proud to be working with a select team of professionals that are the most capable, honest and hardworking in the country. Mistydawn believes that working hard at something you love to do, with people you trust, is one of the greatest experiences in life.


MANAGER OF THE REDONDO BEACH OFFICE